JHSF Participações S.A. is regarded as one of the best high-end real estate developers in Brazil. They build homes, hotels, restaurants, retail, and executive airports. This company was established in 1972 by two brothers, Fábio and José Roberto Auriemo, and a few of their business partners. It is based in São Paulo and has property developments in other cities in Brazil such as Manaus and Salvador. They have also built buildings they manage internationally including in Punta del Este, Uruguay, and both Miami, Florida, and New York, New York in the United States.
One of JHSF’s property developments is Shopping Metrô Santa Cruz. This is a high-end shopping mall located in the Vila Clementino neighborhood of São Paulo. This highly popular mall is said to be the first one in Brazil which was made to be part of the city’s subway system. One of their biggest property development projects is Cidade Jardim which was completed in 2006. This sprawling complex has nine condominium towers, three office towers, and a luxury mall named Shopping Cidade Jardim.
JHSF entered the hospitality industry in 2007. They bought a majority stake in an already established high-end hospitality firm, Fasano Group Hotels. In addition to this chain of hotels, they also bought their restaurant business in 2014. In that same year, JHSF built Fazenda Boa Vista which is said to be Brazil’s most high-end condominium tower.
Starting in 2003 José Auriemo Neto became the chief executive officer of this company. Just 27 years old at the time, he was responsible for exclusively concentrating JHSF on luxury properties. Prior to his becoming the CEO, he had launched this firm’s parking lot division, Park Bem. He had also been in charge of building and maintaining JHSF’s shopping mall division.
José Auriemo Neto attended Fundação Armando Álvares Penteado (FAAP) and earned his bachelor’s degree in 1993. Right after graduating he started working for JHSF and in 1997 he became one of the company’s executives. He served as the CEO of this company until February 2018 which is when he transitioned to being JHSF’s chairman of the board of directors.