Guilherme Paulus is a common name in Brazil and Portuguese corridors. He is one of the most successful business people who have been able to transform both the tour and hotel industry in the Latin American country. Both CVC Operadora and CJP Hotels and Resorts are the leaders in their sector, which is a clear indication that Paulus has done some great work in pushing his companies to lead in their respective industries.
There have been a huge number of people who are still wondering how Guilherme Paulus was able to push his companies to the highest levels. According to Paulus, the online presence of a business is one of the most important factors. Every business person should focus on ensuring that they take their business online if they want to attract a huge number of customers and also remain relevant in an industry that keeps on changing.
According to Guilherme Paulus, one of the benefits of taking your business online is that it will be able to be seen by a huge number of potential clients. Many people operate tours and exotic hotels with no online presence. This is a difficult marketing strategy because exotic customers will not be able to see the business when they are looking for one — a considerable number of tourist focus on searching potential tour companies through online spaces.
Guilherme Paulus therefore, recommends that all tour companies should have an online presence if they want to attract clients from other countries around the world. Moreover, physical presence will not be enough to attract local tourists. Even the locals have moved to online platforms such as Google, Facebook, and Twitter. Therefore, small tour companies that target locals Brazilians should focus on having an online presence.
Credibility is another factor that Guilherme Paulus notes that companies get when they start having an online presence. Companies with a website don’t have anything to hide. They provide all the necessary information that clients want to see. Therefore, for you to be successful in tour and hotel business, you must show people who you are and how you are better than other businesses in the same industry.