Steve Lesnard is a digital guru with a wealth of experience in the digital market, consumer analysis, and product creation. He notes that understanding what the consumer wants is of utmost importance. Even better is being in a position to predict what the consumer may wish to have. But how can we do that?
Unlike in the past, we are currently in a position where we have access to more data. This data can allow us to predict what consumers want and deliver real, personal and meaningful services to the consumers. By being data-driven, we improve the chances of increasing the number of clients and retaining them.
Steve Lesnard notes that the branding landscape is rapidly transforming. By gathering data through artificial intelligence, Brands are therefore able to utilize the market data and insights to deliver services that have a meaningful impact on the consumers. Lesnard indicates that leveraging on these aspects can make brands stand out leading to business growth.
Technology as well is one factor that affects the consumer. Lesnard notes that a shift in this consumer landscape is also underway. He predicts that with the rise in the number of road congestion, eventually, consumers will require alternative means of transport. By helping the consumers solve their mobility issues in the future, you get to start a new way of interaction.
Similarly, the same thing can happen in the health sector. Lesnard indicates that due to the constant growing concern of personal health, consumers are shifting their shopping mannerisms. Consumers are turning to live more sedentary lives. They are embracing activity and movement in their daily routine. Lesnard predicts that the environmental sector will as well grow. With the realization people are getting of the impact the environment has on their lives, behavior the consumer behavior to services is set to change in many ways.
Steve Lesnard notes that brands have to always look at making the lives of the consumers better. By using technology in the right way, brands can identify problems that consumers face and provide the much-needed solution. By leveraging on both data and technology, brands can scale their businesses exponentially.