How OSI Industries Took Control Of The European Food Market

OSI Industries is a company that specializes in food production and marketing. It mainly deals with poultry, beef, bacon, and sauces to name but a few. The company’s headquarters are located in Illinois, the United States but it has some plants outside America.

It has diversified in 45 plants spread in more than 17 countries worldwide. The products are processed, packed, and sold in restaurants, supermarkets, and other food outlets worldwide. The Chairman and Chief Executive Officer, Sheldon Lavin and the President and Chief Operations Officer, David McDonald are the senior leaders of the privately owned company.

In a large step to satisfy its customers, the company acquired or merged with some companies to boost the supply of its products to its many customers. In 2016 for example, OSI Industries took an initiative to purchase a stake in Baho Foods from the Netherlands has many subsidiaries spread across 18 countries across Europe. Due to the availability of the subsidiaries, the relationship was an added advantage to OSI because it would distribute its products efficiently.

In another way of concurring the substantial European demand for its products, OSI Industries took over Flagship Europe. Through the leadership of OSI, Flagship would offer a better platform to OSI to market and distribute its products in Europe in a more natural way. The company later rebranded to Creative Foods. In Germany, the company opened Gersthofen office to oversee the operation of the European market. As the company worked on the expansion in China and Spain, it came up with a branch West Jordan, Utah in 2011 and another in Geneva in 2012. Two years later, OSI collaborated with Select Ready Foods a company from Alberta. In the same year, 2014, tofu, beans, and salsa plant was opened in Riverside, California to add more products to the company’s shelves beside the meat products.

Another plant was set up in Madanapalle, India to provide vegetables to the retail customers and restaurant. OSI Industries opened culinary centers in Shanghai China, and another in Illinois in line lies with the current change in technology. Another one was later opened in Aurora. These centers’ function was to address the need of all customers through the communication between the company and retailers who will relay the messages to the customers. The communication was also targeted at spreading knowledge in the company’s products. Another reason why these plants were set up was to improve on the modern food quality and safety technology.

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