The NGP VAN brand has become ever more closely linked to the use of technology in canvassing for Democrats and left-leaning independents in the U.S. Campaigning in U.S. elections had largely stalled over the course of the 20th-century with door-to-door canvassing playing a prominent role in campaigns at all levels. The NGP VAN brand came to the fore in 2008, when President Barrack Obama was looking to change the way political campaigns were fought in the U.S. and technology became a key to victory.
In every election since 2008, Democrats have turned to NGP VAN to streamline the campaigning process with less data entry involved for a campaign leader. Campaign leaders in each region have been forced to input huge amounts of data to create canvassing lists for their volunteers, this is one of the most difficult parts of an election campaign. Technology is being used with the simple functions of the MiniVAN app downloadable to mobile devices operating iOS and Android systems; the app provides real-time information with maps for each volunteer created as data is loaded.
The use of data has become a major part of the campaigning process for Democrats and Republicans alike which means NGP VAN is being called upon by candidates from all areas of the U.S. In the past, candidates using the technology of NPG VAN have included Presidential candidates such as Barrack Obama, Hillary Clinton, and Bernie Sanders. A script for use by each canvasser can be written by the campaign heads who then use this to create a standard for all those volunteering with their candidate.
Looking to the future is part of the work of any technology-based brand and NPG VAN is no different. One of the main areas of growth for the group is its improving links with the LGBTQ community across the U.S. and its backing of the International Day Without A Woman movement. In 2017, the International Day Without A Woman program saw NGP VAN’s female employees given the opportunity to work with charitable groups instead of attending work as usual. The progressive roots of this resistance-based technology group are on show at all times through its app development and work with Washington D.C.’s charities.