Cryptocurrency is the newest sensation sweeping the realm of technology. Most people still have no clue as to what cryptocurrency actually is, which has opened a completely new business market for those who do. As business across the board timidly dip their toes into the cryptocurrency pool many wonder exactly how far digital currency is set to go. Many eyes look to the game market, as video games have been dealing in digital forms of currency for years now. This currency relegates itself to the game it designates to, but cryptocurrency offers the opportunity for a more open market. All it takes is one business to become the first domino to fall. Enter Worldwide Asset eXchange.
Worldwide Asset eXchange, or WAX, is P2P marketplace designed for the exchange of digital assets. It allows gamers to trade and sell virtual mediums earned in video games. Such mediums can be exchanged for other assets, much like trading cars, or for digital currency like bitcoins. The market uses blockchains to ensure privacy and protection, avoiding the pitfalls usually associated with decentralized marketplaces. According to Malcolm CasSelle, the president of WAX, the P2P marketplace will bring cryptocurrency to the mainstream.
CasSelle, who is also the CIO of WAX’s parent company OPSkins has been ringside to the world of digital currency or years. The MIT and Stanford graduate entered the field of technology in 1995 as the CTO for NetNoir. He managed the investment of late-stage web companies for Capitol Union Investments from 2006 to 2013. Waded into the waters of gaming in 2012 as the CEO of Xfire.
Xfire was a social networking system for virtual gamers. Following his post at Xfire CasSelle bounced around a few other companies. Dealing with paywall solutions for subscription content, to managing social networking trends for software companies with Timeline Labs, which he co-founded. In 2017 he joined OPSkins. The largest merchant for bitcoins globally, as well as a leader in virtual asset sales for video games. CasSelle has always been at the frontline of innovation, and now with WAX he prepares for his latest venture.