At Crispin, Porter & Bogusky, popularly known as CP+B, Lori Senecal and her team of top talent are revolutionizing the advertising industry by harnessing social media channels. Their strategies have proven successful despite the prevailing turbulence and competitive market environment. Each of CP+B’s campaign is designed to include all the three important benchmarks of marketing. These benchmarks include reaching the target audience, delivering the message to the audience, and inspiring the audience to take action. In a recent article written by Philly Purge, Lori Senecal disclosed the current marketing trends that produce better results.
According to the Fast Company executive leader, curating color palettes carefully is critical to the success of an ad campaign. From her experience, she noted that eye-catching colors produce better results, particularly on mobile platforms. This success has seen bolder colors and unexpected combinations being used in ad campaigns in the recent years. For more details visit Adweek.
Most internet users are using mobile phones to access various platforms. This means that marketers must design their websites to be easily accessible to mobile users by including mobile site options. It In addition, the site should be in a position to automatically adjust to the size of the mobile device’s screen for purposes of maximizing the user experience. Important information should be made conspicuous while distractions should be removed. Check out Crunchbase to know more.
Ad campaigns that generate emotional responses are better placed to woo customers. This is because the audience readily connects to such advertisements. This emotional response enables advertisers to appeal to internet ‘window shoppers’ and convert them into their customers. This information was originally published on Philly Purge as provided in the following link http://www.phillypurge.com/2017/08/07/lori-senecal-on-new-marketing-realities-fostering-a-creative-guerrilla-advertising-approach/
Just like in movies, humor is critical in digital marketing. The use of clever humor leads to viral sharing of a link, thus resulting in improved sales. Moreover, digital marketers are recognizing the significance of women as potential customers. Statistics indicate that women buy more products online compared to men.
About Lori Senecal
Lori Senecal is Crispin, Porter & Bogusky’s (CP+B) chief executive officer. The executive leader joined the agency in 2015. Her strategic business ideas have triggered phenomenal growth in the company. Lori is a strong believer in the value of ideas and expert execution of strategies.
The executive leader’s visionary leadership has seen the company expand its client base to include international corporations such as PayPal, Infiniti, American Airlines, and Hershey. Lori’s transformative management practices saw the company win the Titanium Grand Prix award.
Read more: https://ideamensch.com/lori-senecal/